The brick is our Lego's most recognizable product. Over the last 90 years the company has been named “Toy of the Century” twice. Their products have undergone
extensive development over the years – but the foundation of every product still remains the traditional Lego brick.
The brick in its current form was launched in 1958. The brick features a unique interlocking principle that offers amazing building possibilities. The company has stated that
from there its just a "matter of getting the imagination going – and letting a wealth of creative ideas emerge through play."
